Logo I Product Tiers I Label I Package I Collateral I Signage
Argyle Winery took the opportunity with us to give their brand identity and labeling the focus they had always felt it deserved. They were producing one of the top sparkling wines outside the region of Champagne and a kick-ass Pinot Noir to boot on American soil. While making strides and ramping up production Argyle saw the need to redefine their product line and help customers grasp the breadth of their work.
Argyle Winery had a range of sparkling and still wines with a need to scale with the level of quality. We created a label design system giving them three distinct tiers by modifying their core brand diamond iconography and adding tier names with corresponding colors.
label design
As bottles were passed, opened, and shared — yes, the hard part of the project — this advertising campaign and book concept came about from the significant roll sparkling wine plays in our culture.
advertising
An alternative concept for Argyle's brand identity was this reconfigured “A” which we liked since every bottle holds a hidden surprise within. We like to think it may come to brand a special edition one day.
