O’Neill

Catalog  I  Icons

We wanted to work with the O’Neill team – and not just because their office is within blocks of a favorite surf spot. We sent them a package that had nothing to do with credentials or creative – but rather a cigar box with twenty four pink bubblegum cigars with the usual tobacco warning edited to read “known to cause tooth decay”. They called us when their jaws were sore.

• brand identity
• brand experience
• Inspiration