Sascha Loren

Logo I Website I Collateral
Sascha Loren of Zürich, Switzerland, creates meticulously woven beads of metal mesh assimilating weighted fabric bands that follow the body’s contour. She has won acclaim for her jewelry’s simplicity and seamless integration with the human form. We used this premise as a springboard for the identity design and logotype treatment.

Inspired by fabric, Sascha Loren's jewelry line uses traditional techniques like weaving, crocheing and knitting, combined with material taken from other contexts. Sascha Loren desired a website mirroring her approach, beginning with strands of thread, and her playful style.
web design