Tonopah Brewery

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Tonopah Brewing Co’s logo design sprang from a legacy up to the neck in lore, both beauty and brawn. A pick-axe as a “T” and the “Queen of the Silver Camps”, to shed light on the weary souls of the miners, came to symbolize the micro-brewer’s fountain to quench the parched. – and for those lost between Reno and Vegas.

Storytelling is at the backbone of the brand essence. The Paire Dove's; The Undertaker's; The Gunman including Wyatt Earp; The woman in the red dress who was murdered due to a crime of passion at the Mizpah Hotel - and who's ghost remains; The "soon to be mayor" put on ice in a cast iron tub when he unfortunately passed away before the election day - in order to claim he was alive and secure the seat for his successor. There was no end in sight to adorn the panels of Tonopah Brewing's packaging design.
package design
The impact of posters supersedes that of electronic devices for their sheer scale alone. We jump at the chance to bring them back to environments, in this case with the silkscreen technique of the times.
graphic design