Brand Identity I Collateral I Advertisement
Creating place, Sally and Bart bring furniture and lighting design home to Northern California with an eye for what transcends time.
The lower case letter "h", interpreted as a chair form, became the brand icon with a nod to the fifties and sixties modern design era -to stamp, stitch and etch in metal, fabric and wood.
Brand Identity
The Hero brand icon is accompanied by a custom drawn logotype which is unique to any type foundry. Identity configurations satisfy a range of applications and color usages.
Brand Guidelines
Print communications and textile designs reflect how Hero touches everything from material to texture, pattern and color.
Collateral Material
What was once a warehouse is now a holding space for new furnishing designs and collectables from distant adventures.
Visual Merchandising
Recognizing tastes and styles forever shift, Hero launched with the "Life Moves" campaign, welcoming the adventure of discovering the unknown.
Advertising Campaign
After a deep dive revealing what lies at the core of Hero's brand character we were able to leverage these key identity attributes to define the brand voice and visual language.
