Sevenfold was invited to compete internationally to develop the first credit card brand for Migros, one of Switzerland’s largest retailers. Sevenfold was selected over agencies in London, Frankfurt and Zürich.
The path involved an in-depth exploration of Swiss culture, audience demographics and Migros’ historic co-op connection.
Culture
“M.” the card personified, became the chosen brand direction.
"M." is a symbolic individualist; "M." is someone you know; "M." is always there.
Branding
A launch campaign, aimed at stirring curiosity, staged the "M." card's release.
Campaign
Personalized “M.” card design with customer imagery.
