Kevin Jorgeson–Dawn Wall climber, Mike Shaffer and their team set out to recalibrate the climbing facility experience. One less defined by walls, and more by gateways to beyond.
Brand Vision
It began for them in deciding to “make time” for what matters most, leading to their brand name finalist –Session Climbing.
Brand Development
The attention the team gave to exploring how to share their story was as precise and deliberate as every move we imagine they make.
Teamwork
Session brand touch points across communication devices and environments.
