Underwood Bar & Bistro

Logotype I Collateral

For years our back door lead to this meeting ground a short distance from our office. We became friends with Matthew, the owner, and witnessed him meticulously create a rest stop on a path less travelled with the classic notion, “build it and people will come”. Although centered in the Russian River Valley the Underwood has a way of taking you across the Atlantic.
Many fond memories are made here.

From the brass counter tops, where glass ring impressions mark years of patronage, to the identity stamped by hand, you get the impression the Underwood has always been there. Photography : Troyce Hoffman
Brand Identity