Logo I Product Line I Collateral
Wetgear’s skimboard product design came to life from a passion for hydroplaning on less than a centimeter of water – and for all the reasons the surf culture has such a strong following. The product design responds to wave actions by borrowing from liquid properties. The brand identity followed suit and evolved into “Wet”. The graphic design echoes early surf and native culture iconography, when waves were the amusement parks of mankind.